YOUR STORY BREAKTHROUGH: Why Story Matters for You and Your Work
There is no deeper or faster way to help your clients and customers understand who you are and why you do what you do than to share your personal journey with them. Here’s why:
THE POWER OF STORY: Your story is what makes you unique and allows you to stand at the center of your business as your most authentic self. In doing so, you reach the right people with deeper impact. When you go beyond your “go to” professional bio to tell a deep and effective personal story, you can cut through the noise of marketing and all the information out there to connect to people’s hearts. You shift from leading with what you do, to leading with the deeper why you do it. You magnetize your clients to you in a way that doesn’t even really feel like marketing at all.
THE POWER OF ONE ESSENTIAL MESSAGE: the beauty of the story discovery process is that it helps you discover one essential message that your life has been leading you to understand. It is often the thing that has taken you the longest or been hardest to learn that you are best suited to teach. When you share your one essential message in the context of a story you infuse it with a rare kind of emotional resonance it can’t have on its own. Your own essential message is then yours to continue to live into and translate across your work.
You are an ever evolving leader and your story and message need to evolve with you. I have seen over and over again in myself and clients how telling your story with one essential message is the bridge between where you are now and the next evolution of you and your work.
Here are some of the other amazing breakthroughs that come with our work:
The Personal Breakthrough: In the process of excavating your stories and making meaning of them you get to bring consciousness to old patterns. You get to integrate the light and dark of your journey into a message for yourself and others. Your unexpressed stories also keep your voice hostage. On the flip side, when you unlock the deepest thing that happened to you and what you have to say about it, you unlock a more powerful voice.
Cultural Breakthrough: you need not look any further than the #metoo movement to see the power of story in making cultural change. The movement demonstrates how stories with a message can shift deep rooted cultural norms we may not have believed could be changed in our lifetime, in even a matter of months. Our world is defined by the stories we tell. Storytellers change culture.
WHAT GETS IN THE WAY: The Work Behind Our Work
In my experience there are four common reasons people don’t allow their most authentic selves to be seen by telling their stories:
- Perfectionism (aka “fear disguised as trying to do a good job”) that sounds like: “it’s not good enough”
- Worrying About What People Think (aka fear disguised as trying to be the “good”: employee, friend, partner etc.) It sounds like “You are going to hurt, offend, disappoint, x,y, z person or x,y,z person will think less of me”
- Playing Small (aka fear disguised as trying to be realistic) It sounds like “You don’t have anything original to say” or “Someone has already done this.”
- Hiding (aka fear disguised as trying to be humble) It sounds like “people will think I’m into myself/narcissistic”
These tendencies create what I call THE CASTLE WALL COMPLEX: they build big walls that keep us safe from being hurt but also keep us hidden. Our StoryBreakthrough work will help you look at these protective measures, and practice dismantling them (one bold thing at a time) to build a stage upon which to stand on..helping you move from playing safe to being seen.
THE STORY BREAKTHROUGH COACHING PROCESS:
StoryBreakthrough coaching is a 3 step process:
- CLARIFY: here we take a look at the big picture of your life and all the key emotional turning points. I’ll help you navigate through this wilderness of experience to see what’s there and what themes emerge. As part of this excavation we’ll look at what stories you’ve told in the past, what stories you haven’t and what all these stories are trying to say.
- ALIGN: here we’ll uncover key themes, patterns and, ultimately one essential message reflecting the deepest thing you want to say from your life experience. We’ll co-create clear language for your story and message in a combo in person (or video conference) and online writing process. We’ll also look at how your new message can help align all your branding and explore ways you can continue to live into that message.
- EXPRESS: here is where we will work through any emotional blocks in the way of expression and strategize on how to best get your story and message out there. See packages for specific outcomes below!
THE BEYOND “ABOUT ME” PACKAGE:
This package is for you if you are in need of a core story and one essential message for your website that goes beyond your “go to” professional story. We’ll go through the 3 step process above: clarify your journey, align the story around your message and then craft a story for your website that you can then turn into a talk, blog series or social media campaign on your own. This package includes 5 hours of in-person or video conference coaching and 3 hours on online editing support.
THE RESULTS OF OUR WORK INCLUDE:
- A 500 word story illuminating your journey and core message that will magnetize your ideal clients.
- A “Personal Story Bank” Google doc where I’ll list all the stories that have surfaced in our work that you can use for future talks, blogs and social media posts (in other words everything that ends up on the cutting room floor re-purposed for future expressions).
- New “one bold thing”practices you can use to help you work creative blocks going forward
THE STORY EXPRESSION PACKAGE:
This package is for you if you are in need of a core story and one essential message for your website and taking it out to the world in a bigger way in the form of a signature talk, polished article or story-driven social media series. In my experience, to move into deeper expressions of our stories and ourselves, deeper support is needed. We’ll go through the 3 step process above: clarify your journey, align the story around your message and then craft a story for your website. We’ll then turn that story into a signature talk, article or story-driven social media campaign. If it’s a signature talk I will get you up on your feet and in your body to deliver it with power and presence as well as strategize on opportunities for your first speaking gig. If it’s a story-driven social media campaign, we’ll co-write it, plan it out and create a schedule for release. If its an article we’ll get it written and strategize on where to publish it. Along every step of the way of this 3 month process, I am holding you accountable and helping you build your courage muscle to not only share your story, but make a practice of being visible through regularly sharing your most authentic self. This package includes 10 hours of in-person or video conference coaching and 5 hours on online editing support.
THE RESULTS OF OUR WORK INCLUDE:
- A polished and practiced signature talk, article for publication or story-driven social media campaign you can use to magnetize your ideal clients
- A 500 word story illuminating your journey and one essential message
- A “Personal Story Bank” Google doc where I’ll list all the stories that have surfaced in our work that you can use for future talks, blogs and social media posts (in other words everything that ends up on the cutting room floor re-purposed for future expressions)
- New “one bold thing” practices you can use to help you work creative blocks going forward
I invite you to schedule a free 45 minute assessment call to discuss how I can help you!